What Is Content Marketing?

Did you know that content marketing can cost half as much as other marketing processes yet produce twice as many conversions? According to Forbes, a big reason for this is that 47% of internet users use ad blockers. Another factor is that 86% of TV viewers skip the ads.

## What is content marketing?

Content marketing is a marketing strategy that involves the creation and distribution of relevant, valuable and credible content — such as blogs, videos and social media posts — that their target customers genuinely want to consume and engage with.

## What is the purpose of content marketing?

Content marketing is a process for reaching, engaging and converting audiences into customers, and eventually, into brand advocates.

## What are the benefits of content marketing?

- **Content marketing increases brand visibility** - **Generates brand awareness** - **Builds trust, loyalty and credibility** - **Helps establish brand position in the market** - **Real-time market research** - **You rank higher on search engines** - **Get more traffic to your website** - **Get more leads and conversions** - **Save money over time** - **Content boosts brand recall** - **Drive recurring sales**

## What are the best types of content?

There's no single best type of content. It's about finding what works best for you. Some brands are great at video. Others at blog writing. Some have built huge followings on memes. Here's where to start:

- **Videos** are worth the investment. It's easier to make an emotional connection through video. - **Blog posts** are great for educating your audience and help with SEO, which brings traffic to your website. - **Podcasts** are popular because they can be consumed while doing other tasks, like driving to work. - **Case studies** are perfect for showing the real-world benefits of a product or service. - **Infographics** are a visual way to communicate complex concepts on one page. - **Email newsletters** are one of the cheapest ways to reach an existing database.