Ultimate Content Marketing Tech Stack – 50 Tools To Grow Your Brand

As the old saying goes — sales is like asking someone on a date… branding is the reason they say yes.

Building a brand in today's world is becoming harder and harder by the day. Especially for big business who find it difficult to move fast and be nimble.

With the growth of on-demand content channels like YouTube, Netflix, IGTV and TikTok, audiences are spoiled for choice when it comes to free content. There are more publishers than ever before. The content landscape has changed and the publishers rulebook has been thrown out the window.

Content marketing is the new way to compete — to become a publisher yourself. Content marketing drives brand awareness, engagement, education and ultimately should funnel new customers into your sales channels.

The secret is having an effective content marketing toolkit. The right content marketing tools will enable your team to ideate, plan, curate, produce and publish content faster than ever before, while staying on brand, and being able to measure results.

## Account Based Marketing

- **Demandbase** — An end-to-end Account Based Marketing tool that helps users identify, attract, engage, convert and measure potential leads through targeted campaigns. - **Drift** — Drift helps teams deliver personalised customer experiences in real time, aimed at increasing revenue, shortening sales cycles, and strengthening your brand. - **Engagio** — Helps teams combine the best of account-based marketing campaigns with lead-based marketing techniques to drive better customer engagement. - **Terminus** — Helps users target, engage, activate and measure account-based marketing campaigns to drive real revenue results.

## Blogging and CMS Tools

- **WordPress** — Powers more websites on the web than any other website builder. Became popular as a blogging tool and quickly expanded by offering other website themes. - **Drupal** — An open source content management tool that helps you build, manage and host your own website. - **Contentful** — A platform for storing your content that can be integrated into your CMS and other content platforms to streamline content updates across your digital assets.

## Content Collaboration Tools

- **CoSchedule** — Offers a suite of tools including a Marketing Calendar, Content Organiser, Social Organiser, Work Organiser and Asset Organiser for smoother content marketing collaboration. - **Trello** — Like Pinterest for Project Management. A universal tool for organising almost any operation. - **Google Drive** — A cloud-based content asset storage database that enables cloud sharing and collaboration.